Five things that define the work
These aren't aspirations; they're patterns that show up consistently across roles, projects, and challenges.
How to use this site
If you have 30 seconds: Scroll through this page to see the five core strengths that define my work.
If you have 1 minute: You're in the right place. This overview page gives you the essentials.
If you have 5 minutes: Head to Deep Dive for the full story including systems built and timeline.
To see specific work: Visit Projects for examples.
Have a question? Use the chat widget in the bottom right corner, or get in touch directly.
Reliability
I may be new, but I am not careless. My reliability comes from preparation, not just tenure. If I accept a task, I own it completely. I do not need hand-holding. I ask the right questions early. I find the answers. I deliver exactly what I promised, on time.
Example: L'Oréal MAPS campaign coordination, Endpoint competitive playbooks with documented outcomes.
People
Work gets messy. Relationships shouldn't. I bring low ego and high empathy to the team. I listen to understand, not to argue. If tension rises, I de-escalate it by focusing on the solution rather than the blame. I make it easy for others to work with me.
Example: De-escalation frameworks documented in the Conflict Playbook project, applied in real team settings.
Execution
Strategy is just a hypothesis. Execution is the proof. I do not rely on motivation. I rely on discipline. I break big goals into small steps. I track every detail. I push through the difficult phases of a project to ensure it actually ships.
Example: This portfolio site; built with scroll progress, PWA support, and AI assistant from concept to deployment.
Languages
I speak four languages. English and Chaldean are fluent. I also read, write, and speak Spanish and Arabic. I use these skills to break down barriers. When you speak to someone in their tongue, the dynamic changes instantly; you stop being an outsider. I use this to build trust and get answers when others get stuck.
Example: This portfolio is fully translated into Spanish and Arabic. Franklin Templeton dual-language concept decks.
Identity
I am Chaldean and Iraqi-American. I am a General Business graduate from SDSU. My work ethic is not accidental. It is inherited. I watched my mother spend 10 years re-schooling to earn her degree in Business Administration. She set the standard. I follow it. I do not complain about the work. I just do it.
Example: Systems designed with diverse teams in mind, from retail staff to clinical trial operators.
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