L'Oréal Cell BioPrint MAPS Campaign

This deliverable is a class concept campaign deck for L'Oréal Cell BioPrint. The deck defines the product promise and explains Cell BioPrint as a premium at-home/retail/medspa skin analysis device using a tape-strip and proteomics, reporting biological skin age and signals, then mapping ingredient fit via AI (artificial intelligence) for regimen recommendations. The concept focuses on making the experience feel simple and credible using step-by-step visuals, testimonials, and light offers.

The deck covers target market segmentation, objectives, persona profiles, and touchpoints by funnel stage (ads, landing pages, website triggers, email, and retention). The structure is designed as a single funnel across three personas, with tactics adjusted by audience and stage.

• Persona funnels: touchpoints by funnel stage for Margaret (consumer), Madison (medspa), and Ida (influencer).
• Target market: psychographics, blockers, demographics, and platform focus by segment.
• Objectives: awareness, conversions, and loyalty targets for the concept.

Think of it as a persona-led campaign system that connects awareness creative to website triggers, email, and retention.

Cell BioPrint is a tech-forward experience. The campaign challenge is earning trust and driving action across three audiences with different blockers.

• Medspa (Madison): wants differentiation and added revenue, blocked by cost, staff training, and workflow fit.
• Influencer (Ida): wants credible, buzz-worthy content and fair affiliate opportunities, blocked by gimmick risk and time.
• Consumer (Margaret): wants simple, personalized results and giftable value, blocked by price and complexity, needs step-by-step support.
• Shared approach: step-by-step visuals, testimonials, and light offers to reduce friction.

1. Promise and positioning

Personalized, science-backed skincare clarity in 5 minutes with regimen recommendations (no medical claims).

2. Target market

Segments, blockers, demographics, and platform choices by audience.

3. Persona journeys

Margaret, Madison, and Ida with touchpoints, pain points, alleviation, triggers, and stage goals.

4. Website triggers and conversion

‘Add to Cart’ pop-up and ‘Shop Now’ video page concepts.

5. Retention system

Bundles, subscribe-and-save, refill offers, ‘30% off refill’ review incentive, in-app recommendations, post-purchase emails, and app onboarding.

Awareness + Interest

• Awareness creative concepts, including display ads and social posts
• Landing pages and one-pagers to build interest

Conversion + Triggers

• Website triggers, including ‘Add to Cart’ pop-up and email signup trigger concepts
• Email flows: abandoned-cart, post-purchase, post-delivery, and influencer email concepts

Retention

• Retention mechanics: bundles, subscribe-and-save, refill offers, ‘30% off refill’ review incentive, in-app recommendations, and app onboarding

• Deck conclusion: one tight funnel runs across three personas, with ads and press sparking awareness and landing pages building interest.
• Shared strategy: step-by-step visuals, testimonials, and light offers reduce friction across segments.

Why This Matters: This class concept shows how I build a persona-led campaign system from positioning to touchpoints across the funnel.