Web Development
This Website
Hand-coded with PWA support, service workers, Lighthouse 90+ scores.
Selected Work
Systems built, teams coordinated, ideas tested, and real follow-through. Each project shows a different angle of how I think, learn, and execute.
What I Notice Across These Projects
Looking at these together, a pattern shows up fast: most problems come down to clarity, ownership, and whether somebody is willing to actually finish the job. The Isa Grimes interview reinforced that people judgment and perspective usually matter more than titles and theater. The Endpoint playbook showed how structure and positioning can shift a market story. Building this website proved the same mindset works in code too.
Selected Work Interactive Portfolio
Interview Project
Isa Grimes Interview
A real conversation about your 20s, people skills, leadership, favoritism, support systems, and why the fastest route is not always the right one.
Campaign Strategy
L'Oréal Cell BioPrint
MAPS campaign deck mapping personas across the funnel.
Content Strategy
Franklin Templeton
Dual-language investment content strategy for English and Arabic audiences.
Retargeting
EndPoint LinkedIn Campaign
15-page deck outlining Phase 2A and 2B retargeting strategy.
Video Concept
Endpoint Elosity Launch
Motion storyboard and voiceover script for LinkedIn autoplay.
Strategy
Taking Down Endpoint
Almac + 4G Clinical positioning strategy against Endpoint.
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