Build
Live
This Website (Every Line)
No templates, no CMS. Just hand-written HTML/CSS/JS, service worker, Savonie chat, and Lighthouse 90+ scores. The repo is the proof.
Selected Work
Systems built, teams coordinated, challenges solved. Each project represents a commitment to reliability, execution, and measurable outcomes.
Last updated: November 2025
What I Notice Across These Projects
Looking at these together, a pattern emerges: most problems come down to communication gaps, unclear ownership, or missing documentation. The Endpoint playbook showed how a tight story plus math can unseat an incumbent. The logistics work showed how checklists prevent chaos. Building this website proved that systems thinking applies to code as much as operations. Different contexts, same underlying principles.
Campaign Strategy
Class Concept
L'Oréal Cell BioPrint MAPS Campaign
Class concept campaign deck for L'Oréal Cell BioPrint that maps three personas and their touchpoints across the funnel.
Content Strategy
EN + AR decks
Franklin Templeton Class Concept
17-page class concept deck for a Franklin Templeton 'Voice of Progress' campaign.
Retargeting
Conceptual
EndPoint LinkedIn Campaign
15-page deck outlining Phase 2A and Phase 2B of an EndPoint LinkedIn retargeting campaign.
Video Concept
LinkedIn
Endpoint Elosity Launch Video
Motion storyboard and full voiceover script showing bottlenecks shattering into a clean trial timeline. Built for silent autoplay with bold typography.
Strategy
Almac + 4G
Taking Down Endpoint (Almac Group + 4G Clinical)
Marketing strategy deck proposing how Almac Group and 4G Clinical could position together against Endpoint Clinical.
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