Taking Down Endpoint (Almac Group + 4G Clinical)

This deck frames Endpoint’s pain points and proposes a positioning and marketing plan across strategy, customer journey, creative, SEO (search engine optimization)/SEM (search engine marketing)/LLM (large language model), and analytics. The strategy positions Almac as a single-vendor, end-to-end alternative (integrated supply + RTSM), strengthened by 4G’s RTSM (randomization and trial supply management) and NLP (natural language processing) / ML (machine learning) positioning.

The deck lists team responsibilities across strategy, social and display, SEO (search engine optimization)/SEM (search engine marketing)/LLM (large language model) optimization, analytics and DS (data science), creative and brand, and marketing automation and email. The PDF includes strategy slides, funnel-stage email concepts, social and display concepts, landing page and alt-text direction, an NLP (natural language processing) SEO (search engine optimization) opportunity, and SEMrush-based analytics slides.

The deck defines Endpoint’s pain points as: (1) no integrated supply chain, forcing sponsors to manage multiple vendors, and (2) slow, complex workflows plus “untested AI processes” (deck phrasing) that extend timelines and cost. The deck’s wedge is ‘one-vendor’ simplicity (Almac) plus NLP-driven speed (4G), framed as fewer steps, fewer failures, and faster execution.

The deck’s counter-message emphasizes: speed from preventative NLP (natural language processing), simplicity from unified supply + RTSM (randomization and trial supply management), reliability from fewer steps and failures, and clarity from smoother communication and faster changes.

• Lead with sponsor friction: Multi-vendor risk and complexity is framed as the core pain point.
• Measurement makes it real: The deck defines KPIs (key performance indicators) including CTOR (click-to-open rate), MQL (marketing qualified lead) → SQL (sales qualified lead) → opportunities, ROI (return on investment), and ROAS (return on ad spend).
• Design matters: Creative section includes landing page positioning and ‘new and improved alt text’ direction.

The deck includes strategy, customer journey assets, landing page direction, SEO (search engine optimization) focus on NLP (natural language processing), and SEMrush analytics snapshots.