Five things that define the work
These aren't aspirations—they're patterns that show up consistently across roles, projects, and challenges.
How to use this site
If you have 30 seconds: Scroll through this page to see the five core strengths that define my work.
If you have 1 minute: You're in the right place. This overview page gives you the essentials.
If you have 5 minutes: Head to Deep Dive for the full story including systems built and timeline.
To see specific work: Visit Projects for case studies and examples.
Have a question? Use the chat widget in the bottom right corner, or get in touch directly.
Reliability
If it's promised, it happens. On time, to spec, with backups in place. This consistency compounds—teams start building around it, operations stabilize, trust becomes the default.
Example: L'Oréal MAPS retail program coordination, Endpoint competitive playbooks with documented outcomes.
People
Conflict happens. What matters is how it's handled. De-escalation frameworks, cultural sensitivity, active listening—these aren't soft skills. They're operational necessities that keep teams functional under pressure.
Example: De-escalation frameworks documented in the Conflict Playbook project, applied in real team settings.
Execution
Plans are worthless without follow-through. Task lists, checklists, time blocks, review loops—boring discipline that makes the difference between projects that ship and projects that stall.
Example: This portfolio site—built with scroll progress, PWA support, and AI assistant from concept to deployment.
Languages
English, Spanish, Arabic. Not fluency in all, but functional competence where it matters. Language is access—it opens doors, builds rapport, and prevents miscommunication when stakes are high.
Example: This site in English, Spanish, Arabic. Franklin Templeton dual-language concept decks.
Identity
Iraqi-American. Military background. General Business student. First-gen trajectory. These aren't decorations—they're context that shapes perspective, informs priorities, and drives what gets built and why.
Example: Systems designed with diverse teams in mind, from Ulta retail staff to clinical trial operators.
Want more depth?
Explore the full backstory, systems built, and where this is all going—or jump straight to a conversation.