Systems built, teams coordinated, challenges solved. Each project represents a commitment to reliability, execution, and measurable outcomes.
Last updated: November 2025
Looking at these together, a pattern emerges: most problems come down to communication gaps, unclear ownership, or missing documentation. The Endpoint playbook showed how a tight story plus math can unseat an incumbent. The logistics work showed how checklists prevent chaos. Building this website proved that systems thinking applies to code as much as operations. Different contexts, same underlying principles.
Coordinated an in-store skin diagnostic pilot: staff training, queue design, and reporting that tied MAPS scans to product recommendations. Includes the full rollout deck and playbook.
Financial literacy content engine for Mashable Middle East with mirrored English and Arabic storytelling. Two synchronized funnels, one strategy hub.
Thought-leadership calendar, creative direction, and KPI model for Endpoint's RTSM leadership team. Deck includes sample posts, paid boosts, and reporting templates.
Motion storyboard and full voiceover script showing bottlenecks shattering into a clean trial timeline. Built for silent autoplay with bold typography.
Team project for SDSU MKTG 476: a go-to-market plan that pairs Almac's global supply chain with 4G Clinical's RTSM to attack Endpoint's weak spots.
No templates, no CMS. Just hand-written HTML/CSS/JS, service worker, Savonie chat, and Lighthouse 90+ scores. The repo is the proof.
Whether it's a system, a team coordination challenge, or an operational problem—let's talk.
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